Home / Police Chief Magazine Ad
The idea behind this ad was to capture how important the body-camera and in-car video system is to the police. I utilized an angry driver that seems unreasonable to show how frustrated he is but officer seems to be calm approaching the situation.
I also highlighted the in-car video system in the police car to show it is there to capture the whole picture. It really goes well with the main message of telling the whole story. I did my best to keep the overall ad visually clean, at the same time fitting all crucial information on it as well.