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UX researchMobileKiosk

Trade-In-Valet appraisal kiosk & mobile app

Turning a stressful vehicle trade-in into a friendly, guided flow for dealership kiosks and phones nationwide.

Company
Trade-In-Valet
My role
UI/UX designer
Platform
Mobile app & dealership kiosk

The challenge

Trade-In-Valet gives car buyers guaranteed trade-in offers. The goal was an easy-to-follow, personal mobile experience that would also run on kiosks in auto dealerships nationwide, for customers who may be using it for the first and only time.

My approach

  1. 01Competitor research (VinSolutions, Appraisal Express Plus)
  2. 02User flow sketches
  3. 03UI design
  4. 04High-fidelity prototypes
  5. 05Usability testing

Process & outcome

Working from stakeholder insights and requirements, I simplified the appraisal into a short, friendly sequence. Custom illustrations explain each step so customers always know where they are, and navigation stays consistent between phone and kiosk.

Impact

The interactive prototype met the product owner's goals, was approved, and was handed off to development with a complete set of production assets.