AutoLoop XRM dealership CRM & website

Dealership software is dense, and every department needs something different from it. XRM brings them together as one fully integrated CRM for auto dealerships, so the design had to make a lot of capability easy to navigate and easy to use, for people who are busy working deals and leads. When AutoLoop acquired Car Research XRM, the product also needed a website that carried the new company and branding.

XRM is a fully integrated CRM solution for the automobile industry. I designed it, and shipped it with the engineering team. It includes:

• Direct desking, so deals are worked in one place
• Lead monitoring with real-time updates, so teams see what needs attention now
• One integrated solution that consolidates dealership departments
• A clear, easy-to-navigate interface that helps reduce cost and increase efficiency

1. 01Research and usability testing with the development team
2. 02Clear, easy-to-navigate workflows
3. 03High-fidelity mockups and interactive prototypes for desktop and mobile
4. 04A unified design language across the product suite
5. 05Pixel-accurate hand-off with QA and the developers
6. 06Website redesign with marketing, the head designer and stakeholders

I designed the product experience end to end with the engineering team: turning business goals into mockups and prototypes, keeping one design language across the suite, and refining the front end with QA and developers until it shipped as designed. After the AutoLoop acquisition I also helped redesign the website design approach for the new branding, with a cinematic interior-technology hero, clear product storytelling and one consistent icon and infographic style. I worked with the marketing team, the head designer and stakeholders to keep everyone aligned, then supported the developers at the main office as they implemented it.

A better UI and UX approach made XRM easier to learn and use, which helps dealerships reduce cost and work more efficiently. The new website was designed to build excitement for customers to try the product and to support adoption under the new company and branding.